Data Protection Declaration

data protection declaration (this a translation, please see the German version as the leading version)

We are very pleased that you are interested in our company. Data protection has a particularly high priority for the management of the >>NEW WORK SOLUTIONS GmbH. Use of the website of the >>NEW WORK SOLUTIONS GmbH is basically possible without providing any personal data. If a data subject wishes to use our company’s special services via our website, processing of personal data may be necessary. If the processing of personal data is required and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, for example the name, address, email address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with those for >>NEW WORK SOLUTIONS GmbH applicable country-specific data protection regulations. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed about their rights by means of this data protection declaration.

>>NEW WORK SOLUTIONS GmbH, as the controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us in alternative ways, for example by telephone.

Note: We do not use marketing tracking and only use technically necessary tracking on our homepage.

1. Definitions

The privacy policy of >>NEW WORK SOLUTIONS GmbH is based on the terminology used by the European directive and regulation giver when issuing the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this data protection declaration:

  • a) Personal data

    Personal data is all information that relates to an identified or identifiable natural person (hereinafter “data subject”). A natural person is considered to be identifiable if, directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special characteristics, the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person can be identified.

  • b) data subject

    Affected person is any identified or identifiable natural person whose personal data are processed by the controller.

  • c) processing

    Processing is any operation or series of operations carried out with or without the help of automated processes in connection with personal data such as the collection, collection, organization, organization, storage, adaptation or modification, reading, querying, use, Disclosure by transmission, distribution or other form of provision, comparison or linking, restriction, deletion or destruction.

  • d) restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

  • e) Profiling

    Profiling is any type of automated processing of personal data, which consists in the fact that this personal data is used to evaluate certain personal aspects that relate to a natural person, in particular to aspects related to work performance, economic situation, health, personal Analyze or predict the preferences, interests, reliability, behavior, location or change of location of this natural person.

  • f) pseudonymization

    Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data cannot be assigned to an identified or identifiable natural person.

  • g) Controller or processing controller

    The person responsible or responsible for processing is the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data. If the purposes and means of this processing are specified by Union law or the law of the Member States, the person responsible or the specific criteria for naming them can be provided according to Union law or the law of the Member States.

  • h) processor

    The processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

  • i) Recipient

    The recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, regardless of whether it is a third party or not. However, authorities that may receive personal data as part of a specific investigation mandate under Union law or the law of the Member States are not considered recipients.

  • j) third party

    A third party is a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or processor.

  • k) Consent

    Consent is any expression of will voluntarily given by the data subject for the specific case in an informed manner and unequivocally in the form of a declaration or other clear confirmatory act with which the data subject indicates that they consent to the processing of their personal data is.

2. Name and address of the controller

Responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions with data protection character is:

>>NEW WORK SOLUTIONS GmbH
Konstein 5, 93164 Brunn
Germany
Tel.: +49 (0) 171 621 77 72
E-Mail: mail@newworksolutions.de
Website: agile-innovation-coach.com & agilizer-coach.de & new-work-solutions.com & newworksolutions.de
managing director: Christa Graf

3. Cookies

The website of the >>NEW WORK SOLUTIONS GmbH use cookies. Cookies are text files that are stored and stored on a computer system via an internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

By using cookies, the >>NEW WORK SOLUTIONS GmbH provide users of this website with more user-friendly services that would not be possible without the cookie setting.

A cookie can be used to optimize the information and offers on our website in the interests of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies, for example, does not have to enter his access data every time he visits the website, because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the internet browser used, under certain circumstances not all functions of our website can be used to their full extent.

4. Collection of general data and information

The website of the >>NEW WORK SOLUTIONS GmbH collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that use an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information that serves to avert risks in the event of attacks on our information technology systems.

When using this general data and information, the >>NEW WORK SOLUTIONS GmbH does not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) to ensure the long-term functionality of our information technology systems and the technology of our website and ( 4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is provided by the >>NEW WORK SOLUTIONS GmbH is therefore statistically evaluated on the one hand and also with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Email contact

If you contact us via email, we will save your details. We only store and use other personal data if you give your consent or if this is legally permitted without special consent.

Wherever there is an opportunity to enter personal or business data on our website, the user transmits this data on an expressly voluntary basis.

6. Registration

The data subject has the option of registering on the website of the data controller by providing personal data. Which personal data are transmitted to the person responsible for processing results from the respective input mask used for registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for their own purposes. The controller can arrange for the transfer to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use, which is attributable to the controller. By registering on the website of the controller, the IP address assigned by the data subject’s Internet service provider (ISP), the date and time of registration are also saved. This data is stored against the background that the misuse of our services can only be prevented in this way and, if necessary, this data enables crimes committed to be investigated. In this respect, the storage of this data is necessary to secure the data controller. As a matter of principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on is used for criminal prosecution. The registration of the data subject with the voluntary provision of personal data serves the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have them completely deleted from the data base of the controller. The data controller will provide each data subject with information on what personal data about the data subject is stored at any time on request. Furthermore, the person responsible for processing corrects or deletes the personal data at the request or advice of the data subject, provided that there are no statutory retention requirements. The entire staff of the controller is available to the data subject as a contact person in this context.

7. Subscription to our newsletter

On the website of the >>NEW WORK SOLUTIONS GmbH is given users the opportunity to subscribe to our company’s newsletter. Which personal data are transmitted to the person responsible for processing when you order the newsletter is determined from the input mask used for this purpose. The

>>NEW WORK SOLUTIONS GmbH informs its customers and business partners at regular intervals by means of a newsletter about offers of the company. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to send the newsletter. For legal reasons, a confirmation email will be sent to the email address entered by the data subject for the first time for sending the newsletter in a double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the person concerned has authorized the receipt of the newsletter. When registering for the newsletter, we also save the IP address assigned by the Internet service provider (ISP) of the computer system used by the person concerned at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves to provide legal protection for the controller. The personal data collected when you register for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or for a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. The personal data collected as part of the newsletter service is not passed on to third parties. The person concerned can cancel the subscription to our newsletter at any time. The consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of withdrawing consent, there is a corresponding link in every newsletter. There is also the option to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller in another way. We use GetResponse as an email marketing service.

Please read theGetResponse privacy policy here.

8. Newsletter tracking

The newsletter of >>NEW WORK SOLUTIONS GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, the >>NEW WORK SOLUTIONS GmbH recognize whether and when an email was opened by a data subject and which links in the email were called up by the data subject. Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the data controller in order to optimize the sending of the newsletter and to adapt the content of future newsletters even better to the interests of the data subject. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the separate declaration of consent relating to this, which is made using the double opt-in procedure. After revocation, this personal data will be deleted by the controller. Unsubscribing from receiving the newsletter means that

>>NEW WORK SOLUTIONS GmbH automatically as a revocation.

9. Routine deletion and blocking of personal data

The data controller processes and stores the data subject’s personal data only for the period of time necessary to achieve the storage purpose or if this is done by the European legislator or other legislator in laws or regulations, which of the data controllers is subject to, was provided. If the storage purpose no longer applies or if a storage period prescribed by the European directive and ordinance provider or another responsible legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

10. Rights of the data subject

  • a) Right to confirmation

    Every data subject has the right granted by the European directive and regulation giver to ask the data controller for confirmation as to whether personal data concerning them are being processed. If a data subject wishes to exercise this right of confirmation, they can contact an employee of the controller at any time.

  • b) Right to information

    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive free of charge information about the personal data stored about him and a copy of this information from the controller at any time. Furthermore, the European directive and regulation giver has granted the data subject information about the following information:

    • the processing purposes
    • the categories of personal data that are processed
    • the recipients or categories of recipients to whom the personal data has been or will be disclosed, in particular for recipients in third countries or with international organizations
    • if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
    • the existence of a right to correction or deletion of the personal data concerning them or to restriction of processing by the person responsible or a right to object to this processing
    • the right to lodge a complaint with a supervisory authority
    • if the personal data is not collected from the data subject: all available information about the origin of the data
    • the existence of automated decision-making, including profiling, in accordance with Article 22 Paragraph 1 and 4 GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject

    The data subject also has the right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to receive information about the appropriate guarantees in connection with the transfer. If a data subject wishes to exercise this right to information, they can contact an employee of the controller at any time.

  • c) Right to rectification

    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the immediate correction of incorrect personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data – also by means of a supplementary statement. If a data subject wishes to exercise this right of correction, they can contact an employee of the controller at any time.

  • d) Right to erasure (right to be forgotten)

    Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to demand from the responsible person that the personal data concerning them be deleted immediately if one of the following reasons applies and as far as the processing is not necessary:

    • The personal data were collected for such purposes or processed in any other way for which they are no longer necessary.
    • The data subject withdraws their consent on which the processing was based in accordance with Article 6 (1) (a) GDPR or Article 9 (2) (a) GDPR and there is no other legal basis for the processing.
    • The data subject objects to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate reasons for the processing, or the data subject objects to the processing in accordance with Article 21 (2) GDPR Processing.
    • The personal data was processed illegally.
    • The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the member states to which the controller is subject.
    • The personal data was collected in relation to information society services offered in accordance with Art. 8 Para. 1 GDPR.

    If one of the above-mentioned reasons applies and a data subject deletes the personal data that is stored at the >>NEW WORK SOLUTIONS GmbH, you can contact an employee of the person responsible for processing at any time. The employee of >>NEW WORK SOLUTIONS GmbH will arrange for the request for deletion to be complied with immediately. Was the personal data from the

    >>NEW WORK SOLUTIONS GmbH is made public and our company as the person responsible is obliged to delete the personal data in accordance with Art. 17 Para. 1 GDPR >>NEW WORK SOLUTIONS GmbH, taking into account the available technology and the implementation costs, appropriate measures, including technical ones, to inform other data controllers who process the published personal data that the data subject is responsible for these other data controllers has requested the deletion of all links to this personal data or copies or replications of this personal data, as far as the processing is not necessary. The employee of >>NEW WORK SOLUTIONS GmbH will arrange the necessary in individual cases.

  • e) Right to restriction of processing

    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver to request the controller to restrict processing if one of the following conditions is met:

    • The data subject disputes the accuracy of the personal data for a period of time that enables the person responsible to check the accuracy of the personal data.
    • The processing is unlawful, the data subject refuses to delete the personal data and instead requests that the use of the personal data be restricted.
    • The controller no longer needs the personal data for the purposes of processing, but the data subject needs them to assert, exercise or defend legal claims.
    • The data subject has objected to processing in accordance with Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the person responsible outweigh those of the data subject.

    Provided that one of the above requirements is met and a data subject has the restriction of personal data that is stored at the >>NEW WORK SOLUTIONS GmbH, you can contact an employee of the person responsible for processing at any time. The employee of >>NEW WORK SOLUTIONS GmbH will arrange for the processing to be restricted.

  • f) Right to data portability

    Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to receive the personal data concerning them, which were provided to a responsible person by the data subject, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from the controller to whom the personal data has been provided, provided that the processing is based on consent in accordance with Art. 6 Para. 1 Letter a GDPR or Art. 9 Para . 2 letter a GDPR or on a contract pursuant to Art. 6 para. 1 letter b GDPR and the processing is carried out using automated processes, unless the processing is necessary for the performance of a task that is in the public interest or in the exercise of official authority, which has been transferred to the person responsible. Furthermore, when exercising their right to data portability in accordance with Art. 20 Para. 1 GDPR, the data subject has the right to have the personal data transferred directly from one responsible person to another, if this is technically feasible and if so this does not affect the rights and freedoms of other people. In order to assert the right to data portability, the data subject can contact an employee of the

    >>NEW WORK SOLUTIONS GmbH.

  • g) Right to object

    Any person affected by the processing of personal data has the right granted by the European directive and regulation giver, for reasons arising from their particular situation, at any time against the processing of personal data concerning them, which is based on Art. 6 Para. 1 Letter e or f DS-GVO takes place to object. This also applies to profiling based on these provisions. The

    >>NEW WORK SOLUTIONS GmbH will no longer process the personal data in the event of an objection, unless we can demonstrate compelling reasons for processing worthy of protection that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or Defense of legal claims. Processes the

    >>NEW WORK SOLUTIONS GmbH personal data in order to operate direct mail, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling insofar as it is connected to such direct advertising. If the data subject objects to the >>NEW WORK SOLUTIONS GmbH processing for direct marketing purposes, so the >>NEW WORK SOLUTIONS GmbH no longer process the personal data for these purposes. In addition, the person concerned has the right to object, for reasons arising from their particular situation, to the processing of personal data concerning them which is carried out at the

    >>NEW WORK SOLUTIONS GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Para. 1 GDPR, to object, unless such processing is necessary to fulfill a task in the public interest. To exercise the right to object, the data subject can directly contact any employee of the

    >>NEW WORK SOLUTIONS GmbH or another employee. The data subject is also free to exercise their right to object in connection with the use of information society services, regardless of Directive 2002/58 / EC, by means of automated procedures that use technical specifications.

  • h) Automated decisions in individual cases including profiling

    Any person affected by the processing of personal data has the right granted by the European directors and regulators not to be subjected to a decision based solely on automated processing – including profiling – which has legal effects or similarly significantly affects them, if the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is permissible due to Union or Member State law to which the controller is subject and this legislation takes appropriate measures to protect the rights and freedoms as well as the legitimate interests of the data subject or (3) with the express consent of the data subject. If the decision (1) is necessary for the conclusion or fulfillment of a contract between the data subject and the person responsible or (2) it is made with the express consent of the data subject, the

    >>NEW WORK SOLUTIONS GmbH takes appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject, including at least the right to have the person intervene, to state their own position and to contest the decision. If the data subject wishes to assert rights with regard to automated decisions, they can contact an employee of the controller at any time.

  • i) Right to withdraw consent under data protection law

    Every person affected by the processing of personal data has the right granted by the European directive and regulation giver to revoke their consent to the processing of personal data at any time. If the data subject wishes to exercise their right to withdraw consent, they can contact an employee of the controller at any time.

11. Data protection provisions on the application and use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects data, among other things, from which website a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of internet advertising. The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. The person responsible for processing uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. With this addition, the IP address of the data subject’s internet connection is shortened and anonymized by Google if access to our website is from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area. The purpose of the Google Analytics component is to analyze visitor flows on our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website. Google Analytics places a cookie on the data subject’s information technology system. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Google Analytics component To transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements. The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the person concerned. Every time you visit our website, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies.

Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google.

To do this, the person concerned must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. Google considers the installation of the browser add-on to be an objection. If the data subject’s information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is within their sphere of influence, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable data protection provisions of Google can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this link https://www.google.com/intl/de_de/analytics/.

You can deactivate Google Analytics by clicking on the following link:

Deactivate Google Analytics.

12. Data protection regulations for the application and use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place advertisements in both the Google search engine results and the Google advertising network. Google AdWords enables an advertiser to specify certain keywords in advance, by means of which an advertisement is only displayed in Google’s search engine results when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on topic-related websites using an automatic algorithm and taking the previously defined keywords into account. Google AdWords is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland. The purpose of Google AdWords is to advertise our website by displaying interest-related advertising on the websites of third-party companies and in the search engine results of the Google search engine and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is placed on the data subject’s information technology system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to determine whether certain sub-pages on our website have been called up or whether certain buttons have been clicked. The data and information collected through the use of the conversion cookie is used by Google to generate visitor statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future.

Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject. The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share this personal data collected through the technical process with third parties. The person concerned can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the person concerned.

In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs. Furthermore, the data subject has the option to object to Google’s interest-based advertising.

To do this, the data subject must access the link www.google.de/settings/adsfrom each of the internet browsers they use and make the desired settings there.

Further information and the applicable data protection regulations of Google can be found at https://www.google.de/intl/de/policies/privacy/.

13. Data protection regulations for the use of the “Facebook pixel”

Within our online offer we use the so-called “Facebook pixel” from the social network Facebook. Facebook is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. The use of the Facebook pixel is aimed at displaying the Facebook ads we have only shown to certain Facebook users: those who also show an interest in our online offer or who have interests in certain topics or products through their use of our online offer, which we transmit to Facebook (so-called “custom audiences”). With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of advertisements (so-called “Facebook ads”). We also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a nuisance. On the other hand, we can use the Facebook pixel to understand the effectiveness of our Facebook ads for market research and statistical purposes, in which we can see whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”) . The processing of the data by Facebook takes place within the framework of Facebook’s data usage guidelines. General information on the display of Facebook ads can be found in Facebook’s data usage policy: https://www.facebook.com/policy.

Allgemeine Hinweise zur Darstellung von Facebook-Ads finden Sie in der Datenverwendungsrichtlinie von Facebook: https://www.facebook.com/policy. Special information and details about the Facebook pixel and how it works can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

The processing of users’ personal data takes place on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. GDPR).
Facebook is certified under the Privacy Shield Agreement and thereby guarantees that it will comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

You can object to the recording by the Facebook pixel and the use of your data to display Facebook ads. You can do this at https://www.facebook.com/settings?tab=ads, which types of advertisements are displayed to you on Facebook, and there follow the instructions on the settings of usage-based advertising. These settings are applied across platforms for all devices, such as desktop computers or mobile devices. You can also use cookies that are used for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and also on the US website (http://www.aboutads.info/ choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Sie können dem Einsatz von Cookies, die der Reichweitenmessung und Werbezwecken dienen, ferner über die Deaktivierungsseite der Netzwerkwerbeinitiative (http://optout.networkadvertising.org/) und zusätzlich die US-amerikanische Webseite (http://www.aboutads.info/choices) oder die europäische Webseite (http://www.youronlinechoices.com/uk/your-ad-choices/) widersprechen.

You also have the option to prevent tracking by the Facebook pixel:

Forbid Facebook Pixel to track me

14. Data protection regulations for the application and use of Shariff

The controller has integrated the Shariff component on this website. The Shariff component provides social media buttons that comply with data protection. Shariff was developed for the German computer magazine c’t and is published by GitHub, Inc. The component was developed by GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA. The button solutions provided by the social networks usually already transmit personal data to the respective social network when a user visits a website in which a social media button has been integrated. By using the Shariff component, personal data are only transmitted to social networks when the visitor of a website actively presses one of the social media buttons.

Further information on the Shariff component is available from the computer magazine c’t at http://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-ct-Shariff-ist-im-Einsatz-2470103.html ready. The use of the Shariff component has the purpose of protecting the personal data of visitors to our website and at the same time enabling us to integrate a button solution for social networks on this website.

Further information and the applicable data protection regulations of GitHub can be found at https://help.github.com/articles/github-privacy-policy/.

15. Data protection regulations for the application and use of YouTube

The controller has integrated YouTube components on this website. YouTube is an Internet video portal that enables video publishers to post video clips free of charge and other users to view, evaluate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and TV programs, but also music videos, trailers or videos made by users themselves can be called up via the Internet portal. YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective YouTube component prompted to download a representation of the corresponding YouTube component from YouTube.

Further information on YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are made aware of which specific subpage of our website is visited by the data subject. If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the data subject visits by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned. YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; this happens regardless of whether the person clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, he or she can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection regulations published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

16. Data protection declaration for the use of Google Web Fonts

We integrate the fonts (“Google Fonts”) from Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. The provider’s privacy policy can be found here: https://www.google.com/policies/privacy/. Die Datenschutzerklärung des Anbieters finden Sie hier: https://www.google.com/policies/privacy/. Opt-Out: https://adssettings.google.com/authenticated.

17. Legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations where we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were injured and his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if processing is necessary to safeguard the legitimate interests of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not outweigh them. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 GDPR).

18. Legitimate interests in the processing that are being pursued by the controller or a third party

Is the processing of personal data based on Article 6 I lit. f GDPR is our legitimate interest in carrying out our business for the benefit of all our employees and our shareholders.

19. Duration for which the personal data are stored

The criterion for the duration of the storage of personal data is the respective legal retention period. After the period has expired, the corresponding data will be routinely deleted, provided that it is no longer required to fulfill or initiate a contract.

20. Legal or contractual provisions for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of not providing

We will inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information about the contract partner). Sometimes it may be necessary to conclude a contract that a data subject provides us with personal data that we subsequently have to process. For example, the person concerned is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide personal data would result in the contract not being concluded with the person concerned. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee clarifies the person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of not providing the personal data.

21. Existence of automated decision making

As a responsible company, we do not use automatic decision-making or profiling. This data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which works as an external data protection officer in Würzburg, in cooperation with the IT and data protection lawyer Christian Solmecke.

This data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which works as an external data protection officer in Würzburg, in cooperation with the IT and data protection lawyer Christian Solmecke. It was adapted and supplemented by the website operator.